How We Handle Insurance
North Shore Eye is a medical eye care clinic, which means we bill through your medical insurance, not vision plans. This allows us to prioritize your eye health and provide comprehensive care for medical eye conditions, rather than limiting services to basic vision benefits.
We accept most major medical insurance providers, including but not limited to:
- Blue Cross Clue Shield (BCBS)
- Humana
- Medicare
- Medicare Advantage Plans
- UMR
- UnitedHealthcare
- And many more!
Call us to find out if we are a provider for your medical plan.
We are not in-network with any vision plans such as VSP, EyeMed, or Davis Vision. We also do not participate in state insurance programs such as Medicaid, BadgerCare, or ForwardHealth. If your vision plan offers out-of-network reimbursement, we’re happy to help you submit paperwork after your visit. If you have any questions about your coverage, please don’t hesitate to check in with our team.
Transparent, Open Access Care
Even if we are out-of-network with your vision plan, you still receive the same great care. As an Open Access Practice, we offer:
- Personalized, quality care
- Help with out-of-network reimbursement
- Prompt-pay and upfront payment discounts
- Good faith estimates for self-pay patients
You are always welcome to request a cost estimate before booking your appointment.
Medical Insurance vs. Vision Plans
We understand insurance can be confusing. Here’s a simple breakdown:
- Routine eye exams
- Glasses or contact lenses
- Lens upgrade discounts
Note: These do not cover any medical eye conditions
- Eye infections, allergies, dry eye, or injuries
- Conditions like glaucoma, cataracts, and macular degeneration
- Eye concerns related to diabetes or high blood pressure
- Vision therapy and other medically necessary treatments
At your visit, your doctor will determine if your care is medical or routine, and we will bill accordingly. We always explain what’s being billed and why, so you can feel confident about your coverage.
Please note: Insurance companies allow only one type of billing per visit.
Your Payment Options
We accept a variety of payment methods to make your visit easy:
- Cash or check
- Visa, Mastercard, Discover, American Express (note: 3.5% card processing fee applies)
- CareCredit
- HSA and FSA funds
You can use your HSA or FSA for:
- Medical eye exams
- Prescription glasses or contact lenses
- Vision therapy
- Myopia control treatments such as ortho-k
- Dry eye interventional treatments, such as LLLT and IPL
Have questions about costs or coverage? Our front desk team is happy to help. Clear answers with no surprises is how we operate at North Shore Eye.

What We Do Our Eye Care Services
Comprehensive Eye Exams
Myopia Management for Kids
Vision Therapy
Dry Eye Treatment
Emergency Eye Care
Eye Disease Diagnosis & Management
NeuroVisual Medicine
Specialty Lenses & Glasses
Come Visit Us
It’s our privilege to care for patients across Cedarburg, Grafton, Mequon, Jackson, Saukville and beyond. Whether you’re visiting us for the first time or returning for ongoing care, we’re honored to support your visual health.
Every Thursday, our office is closed from 1 PM to 2 PM for weekly staff training.
Our Address
Contact Information
- Phone: 262-421-4412
- Email: foreyes@northshore-eye.com
Hours of Operation
Patient Reviews What People Are Saying
“As a new patient, I wasn’t sure exactly what to expect. My previous experiences had been with large chain eye centers and those experiences were hit or miss. I was pleasantly surprised by my experience at North Shore Eye. They were friendly and thorough with their examinations and Dr. Ross was extremely knowledgeable and friendly. I would highly recommend!”
– Amy S.
“Extremely knowledgeable, has flexible hours that have allowed me to go in after work. Very prompt in his responses and overall very friendly environment.”
– Lauren D.
“The most up to date equipment with the most personal care from any optometrist I’ve ever gotten. I would recommend him to anybody who has a complex prescription and hasn’t had good luck with other doctors.”
– Geoff R.